Mr. A. L. K. R. Fernando – Department of Sports Science

Senior Lecturer

B.Sc. (Entrepreneurship) Special (USJ), MBA (PIM-USJ), ACPM (SL), AMIM (SL)

Research Interests: Service innovations, Knowledge Management, Sport Marketing, Sport Management, Tourism

Email: kevin(at)sjp.ac.lk

Overview

Mr. A.L.K.R Fernando joined the University of Sri Jayewardenepura on 18^th June 2018 as a Lecturer (Probationary). He completed his Masters in Business Administration Degree at Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka. His expertise and interest lays in the areas of Service Innovations, Knowledge Management, Sport Marketing, Sport Management, and Tourism.

Contribution to the University

Member of Faculty Corporate Plan Committee – Faculty of Applied Sciences, University of Sri Jayewardenepura (2019 – up to date).
Member of FAS LMS Committee (2020 – up to date)
Activity Coordinator, AHEAD ELTA-ELSE DP for DSS (2020-2022) Activity 2/3
Member of Academic Counselors Committee of the Faculty for the Department of Sports Science(2020).
Member of Students Counselors Committee of the Faculty for the Department of Sports Science (2020).
Member of Committee on Long Term Plan for Student Discipline (2019 up to date)
Senior Treasurer – University Catholic Students’ Movement (2019 up to date)
Member of Institutional Review Committee (2017).

National Contributions

A resource person of the Graduate Orientation Training Programme – 2020 conducted by the University Grants Commission for newly recruited government employees.
A member of Business Plan Evaluation Panel of Entrepreneurship Skill Development and Business Startup Program organized by the Department of Entrepreneurship of Faculty of Management Studies & Commerce in collaboration with People’s Leasing & Finance PLC in 2019.

Publications

Journal Papers

Rathnayaka, K.R.M.I.L., Fernando, A.L.K.R. (2020). Relationship between Foreign Active Sports Tourists’ Travel Motivation and Revisit Intention to Sri Lanka. International Journal of Trend in Scientific Research and Development, 5(1), 405-408.

Conference Proceedings (as full papers)

Lufry, M. S. A., Fernando, A. L. K. R. (2019). Impact of Marketing Mix Strategies on the Competitiveness of Sri Lankan Cricket Clubs, Vavuniya Campus International Research Symposium-(VCIRS-2019), 01 October, Vavuniya, Sri Lanka.

Conference Proceedings (as abstracts)

Pramod, W.A.B., Fernando, A.L.K.R. (2020). Measuring customer-based brand equity: Empirical evidence from the Sri Lanka sportswear market, 3^rd National Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, 20 August 2020 Mihintale, Sri Lanka.

Rathnayaka, K.R.M.I.L., Fernando, A.L.K.R. (2020). Relationship between foreign active sports tourists’ travel motivation and revisit intention to Sri Lanka, , 3rd National Research Symposium on Management, Faculty of Management Studies, Rajarata University of Sri Lanka, 20 August 2020 Mihintale, Sri Lanka.

Fernando, A. L. K. R., Ranasinghe, H. K. G. S. (2014). The Effect of Business Planning Process on the Performance of Manufacturing SMEs in the Western Province of Sri Lanka, The 8^th Research Symposium of Faculty of Management Studies & Commerce – Second Semester, University of Sri Jayewardenepura (FMSC Research Session Second Semester 2014), 26 November, Colombo, Sri Lanka.