Dr Irosha S Perera

Dr Irosha S Perera

PhD (DCU, Ireland), MBA (UoC, SL), BSc (Sp) in Marketing Management (USJ, SL), CIMA (UK)

Title: Senior Lecturer.

Email: iroshaperera@sjp.ac.lk

Google Scholar: https://scholar.google.com/citations?user=4y0fPXkAAAAJ&hl=en
Research Interests: Women’s Entrepreneurship, Digital Entrepreneurship, Marginalized Entrepreneurship, SMEs in Developing Economies, Women in Workplace, Consumer Behaviour in Digital Spaces

Publications

Full Papers

• • Nayakaratne, L., & Perera, I. (2024). Emotional distress of Sri Lankan women returning to work post maternity leave. Journal of Business, Ethics and Society, 4(2). https://doi.org/10.61781/4-2II2024/1bmlm
  • Perera, I. S., Ganeshan, J., & Belitski, M. (2021). Underrepresentation of women managers in the boardroom: Evidence from the Sri Lankan financial sector. Colombo Business Journal, 12(2), 23–44. https://doi.org/10.4038/cbj.v12i2.79
  • Perera, G. R., & Perera, I. (2016). Influence of social media marketing on the brand image of organizations in the hospitality industry of Sri Lanka. International Journal of Asian Business and Information Management, 7(1), 30–41. https://doi.org/10.4018/IJABIM.2016010103
  • Perera, I., & Dharmadasa, P. (2016). Determinants of young Sri Lankan individuals’ intention to engage in viral marketing. NSBM Journal of Management, 2(2), 106–129. https://doi.org/10.4038/nsbmjm.v2i1.23

Under Review

• • Perera, I., Conolly, R., & McAdam, M. (under review). Digital entrepreneurship and women’s emancipation: Reconfiguring agency in constrained contexts. International Journal of Entrepreneurial Behaviour & Research.
  • Perera, I., McAdam, M., & Conolly, R. (under review). Affordances of emerging digital technologies in transforming women’s gender roles and entrepreneurial pathways in Sri Lanka. International Journal of Gender and Entrepreneurship.

Conferences

• • Perera, I. S., McAdam, M. and Connolly, R. (2025). Emancipatory Journey of Female Digital Entrepreneurs in Sri Lanka: Exploring the Factors Influencing Women in Digital Entrepreneurship. The European Academy of Management’s Annual Conference (EURAM) 2025, 12th June 2025.
  • Perera, I. S., McAdam, M. and Connolly, R. (2025). Breaking Boundaries: Exploring Female Digital Entrepreneurship as an Emancipatory Pathway for Sri Lankan Women? 39th British Academy of Management Conference (BAM) 2025, 01st September 2025.
  • Perera, I. S., McAdam, M. and Connolly, R. (2024) From Homemaker to Digital Entrepreneur: Sri Lankan Women Navigation of Contextual Barriers Through Digital Entrepreneurship. Third International Conference on Management and Entrepreneurship (ICOME) 2024, 01st-03rd Oct 2024.
  • Perera, G. R. & Perera, I., 2014. Influence of social media marketing on the brand image of organizations in the hospitality industry of Sri Lanka. Colombo, 02nd International Conference on Hospitality & Tourism Management. (Abstract Presentation)

Colloquium / Seminar Presentation

• • Perera, I. S., McAdam, M. and Connolly, R., (2024) Emancipatory potential of digitalisation for women’s entrepreneurship in the Sri Lankan context, ResearchLink Seminar Series, Trinity Centre of Digital Business & Analytics, 29th November 2024.
  • Perera, I.S., McAdam, M. and Connolly, R. (2024), Exploring the Emancipatory Potential of the Female Digital Entrepreneurship in the Sri Lankan context, DCU Business School Doctoral Colloquium 2024, 23rd May, Dublin City University, Ireland.
  • Perera, I.S., McAdam, M. and Connolly, R. (2023), A Critical exploration of the Emancipatory Potential of Digitalisation for Women’s Entrepreneurship in the Sri Lankan Context, DCU Business School Doctoral Colloquium 2023, 18th May, Dublin City University, Ireland.
  • Perera, I.S., McAdam, M. and Connolly, R. (2022), A Critical exploration of the Emancipatory Potential of digitalisation for women’s entrepreneurship in the Sri Lankan context, DCU Business School Doctoral Colloquium 2022, 12th May, Dublin City University, Ireland.

Scholarships

• • The postgraduate research scholarship offered by Dublin City University Business School, 2022.

Awards

• • Best digital presentation award at the 2022, PhD Doctoral Colloquium, Dublin City University Business School.
  • Gold medal for the best thesis in marketing in the MBA, Department of Management, University of Colombo, Sri Lanka, 2016.
  • Gold medal for the highest marks for Business Statistics in the MBA, Department of Management, University of Colombo, Sri Lanka, 2016.